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Exact Match Types

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. As you discover keywords that are high-value or high-potential, you need...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Some modes make sense like AND, which includes all terms in your search and OR which will look for documents that match any term specified. Looking at two metrics – the ration of AND/OR search results and EXACT/AND results provide some important...