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Exact Match

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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the early days, these were basically exact-match searches. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in...

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    If used correctly with thought behind it, you will find the exact right fit for your company. By my 10th interview, I found the exact person I was seeking. After all of the interviews, cover letters, resume revisions, and hours of applying to jobs...

  4. Why Google's Hummingbird Algorithm Isn't for the Birds

    The query is then more exact, and should return a more exact and relevant result. By using prior search data along with "big data," – other user behavior factors – the new more intelligent algorithm can predict the best match of content to a user's...