SEO News

Exact Match

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. If you utilize loose match types like broad match or...

  2. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the early days, these were basically exact-match searches. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in...