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Exact Match

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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your AdWords trunk. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. If you utilize loose match types like broad match or...

  3. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.