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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no real fault of your own. While Google's exact algorithms may be a little too fuzzy to...

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    For example, readers who want to search for an exact topic on ClickZ.com can enter a query similar to the one below: The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the perils of...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...