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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact match only.percent of daily searches...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Your content may contain the exact information you need to show to a user in order to turn them from a window shopper into a repeat customer, but if it fails to meet a user's expectations within the first few seconds of delivery, then you've lost...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    In the early days, these were basically exact-match searches. In the past, SEO copywriting involved embedding the words that users utilize in the search engine into a page's content. So, for instance, someone searching for good pizza restaurants in...