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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. "Think of the website like a canvas where creativity meets technology.

  2. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Link building has evolved. Many SEO/SEM agencies have evolved toward this truth. The SES Conference has evolved toward this truth. Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Only in the last 10 years or so has it evolved into the instantaneous and global form in which it exists today. In local, there was Yelp. In travel TripAdvisor. In legal, Avvo. In retail, Amazon. That's just to name a few.

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and an awareness that half of all website traffic comes from organic search. The new SEMPO 2013 Salary Survey, in partnership with ClickZ, showed...

  5. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to...

  6. 9 Ways to Prepare for a Future Without Cookie Tracking

    The industry has evolved so quickly that much of the technology that we rely on every day is likely taken for granted. It was over a year ago that I first wrote about do not track legislation, and luckily for most organizations the browser-provided...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics.