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  1. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau This will be a matter of advertiser education and...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  3. Google's Path to Domination

    In 2000, search engine advertising spending was only about $109 million, according to data from the Interactive Advertising Bureau (IAB). To break the evolution of Internet search into its simplest terms, one company tried using humans to answer...

  4. Search Engine Marketing Articles

    Research commissioned for the Internet Advertising Bureau's search engine committee finds that conversion often happens weeks after the initial clickthrough from a search engine. The Evolution of a Search Engine Marketer High Rankings Advisor, Feb...

  5. 2001 Search Engine Report Articles

    To solve this, the Interactive Advertising Bureau is now offering a list of robotic visitors. The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and...