SEO News

Evolution

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  1. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web. To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive...

  2. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. As an industry, we talk a lot about Google (and search engines in...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    But, first, he provided some background that showed the evolution of search results. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s Share 14 event, brands like...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    They stated, whether you are a beginner or an advanced PPC professional, it’s time to think about the evolution of your accounts. With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns.

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As global Internet usage increased and technology...

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the...