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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And I'm looking forward those rolling out because a lot of people have worked hard so that you don't just say oh this is a well-known site therefore should match for this query, it's this is a site that actually has some evidence that it should...

  2. Google Starts Penalizing Sites for Rich Snippet Spam

    But there was evidence that Google was attempting to educate webmasters on how to use it correctly when they made changes in December to add debugging support for structured data. If you use rich snippets on your websites, you should be aware that...

  3. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Even if these outcomes mean the world to us (and some of them can mean life or death, which is pretty much the same thing), if we can't see specific evidence, we're likely to lose motivation. An entire industry of wellness programs and lifestyle...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    According to the Digital Marketing Talent study, there is evidence that hiring trends are shifting towards those with experience in certain areas with 35 percent report looking for both generalist and specialist, 22 percent say the need for...