Work on brand: There is increasing evidence that branded mentions are an important legitimacy signal to Google. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.
These types of metrics provide more concrete, immediate evidence that SEO landing pages drive qualified traffic, as well as provide opportunities for keyword visibility and links. How do you measure SEO performance now that "not provided" keyword...
Google wants to see evidence that you have learned your lesson and won't continue to try to game the search engines. Once that work is done, you'll then have to file a reconsideration request to get your penalty removed and return to Google's...
We continue to believe that a jury should weigh the facts of this case and the overwhelming evidence that YouTube willfully infringed on our rights, and we intend to appeal the decision. Google-owned video-sharing site YouTube has handed Viacom yet...
He was truly floored with the evidence I was presenting. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest). When business owners first reach out to me about a Penguin hit, their emails can be...
Let’s look at several evidence-based theories. Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin update of significant proportions. To paraphrase Google’s web spam lead Matt Cutts the...
When the sale ends, bids stay high on those keywords until the model has enough evidence that performance has truly dropped on those terms. GigaOm's Om Malik recently wrote a great post about how data without soul is meaningless.
But in a similar fashion to my golf obsession and the impact my improvement had on that desire, evidence suggests that the more devices you use, the more media you consume. There are some things in life that you don't have to be good at to enjoy.
They don't necessarily have the best reputation for their PPC activity, but that's largely based on anecdotal evidence of poor quality ads," explained Alistair Dent, head of PPC at Periscopix. An eBay study on the effectiveness of paid search...
Although Google's Distinguished Engineer Matt Cutts hasn't written about social signals as part of Google Plus Your World since January 2012, there is evidence that Google is paying close attention to social signals, on and off Google properties...
There has always been evidence that the words on pages that link to a website (contextual phrases) are influential, but many SEOs see the importance of co-occurrence, or semantic similarity, increasing in the Google algorithm.
The ideas of brands, entities, and domain authority were tested and the evidence was inconclusive. In August, Google began showing seven search results, rather than 10, for certain queries. SEOMoz recently published a series of insights on Google’s...
There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. Would you show it to a target customer as evidence that you are a high-quality, trustworthy business?
While this may seem like evidence enough that your organic and paid campaigns should be closely integrated, there’s more. Though no concrete evidence shows us exactly how paid ads impact a site’s organic listings, we have seen website’s organic...
Based on lots of evidence, there are five areas where I believe innovation and investment will branch from. Just three full weeks into 2013, and we're already off to a bang. Facebook's Graph Search is just one example of the many impactful things...
It will provide further documentation of your efforts and provide additional evidence that you're serious about your link clean up. Receiving an email like this is scary. At best, your business won’t receive any organic search traffic from Google...
We have already seen evidence that Google is looking for more signals to flag authorship. This may in fact have something to do with my Google+ profile, and could represent tangible evidence of Google+ as an SEO signal.
Have you seen any evidence of that? We discussed SEO link building best practices, misconceptions, and future insights for 2013 and beyond. Below is the transcript of the interview. Video Transcript Jayson DeMers: What’s up, guys?
The FTC concluded: we find that the evidence presented at this time does not support the allegation that Google’s display of its own vertical content at or near the top of its search results page was a product design change undertaken without a...
So where else can we see evidence of the Identity Ecosystem at play at Google? In fact, in stories between SEOs there is anecdotal evidence that some author’s content cannot rank or index and that author has been marked.
