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Evergreen Content

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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. Step 2: Plan Your Content Investments and Practice Content Marketing will become active on Google+ and other key social graph...

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While you won't have access to the new data, your old data is still going to be valuable, especially for so-called "evergreen" data that has been performing well consistently for a long period of time.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. And just to be clear, I draw a distinction between linkable...