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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Is there evergreen content created last year that didn't get the promotional push it deserved? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go...

  3. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While you won't have access to the new data, your old data is still going to be valuable, especially for so-called "evergreen" data that has been performing well consistently for a long period of time.

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. When it comes to linkable assets, marketers often have a...