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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Getting traffic to one's site -- and quality traffic at that -- is...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This is an evergreen process. If you've been managing pay-per-click campaigns for a while, you probably know that the "80/20" rule applies to many accounts. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or...

  4. 8 Tips for Building Your Internal Content Marketing Strategy

    Is there evergreen content created last year that didn't get the promotional push it deserved? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    While you won't have access to the new data, your old data is still going to be valuable, especially for so-called "evergreen" data that has been performing well consistently for a long period of time.

  6. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. When it comes to linkable assets, marketers often have a...