For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. When it comes to linkable assets, marketers often have a...
Repurpose evergreen content so that its value extends far beyond the time it takes to create it This way the e-book becomes a pillar of your evergreen content. The best part is that once you are done creating this evergreen content, you can promote...
Approach each of the “money pages” on your site with the mindset that it’s a comprehensive, “evergreen” guide on a specific topic. The SEO world continues to shift its collective focus to all things content: content strategy, content generation...
Busted: Build sustainable, evergreen content such as reports and guides. Evergreen: Original, unique to the publisher, timeless, and always relevant. Odden also cited another Econsultancy/Outbrain Content Marketing Survey Report, in which 90...
The mere presence of evergreen content will no longer rank for your keyphrase because your competitors have the same content. The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan...
Evergreen content is basic definitions and how-to content, for example, “What is a Utah juniper tree” for a plant nursery. At the crest of the pass, there’s a cluster of evergreen bushes decorated by women’s undergarments – the bra tree.
Evergreen and how-to content can still have personality, so try to present your recommendations with a unique spin. Manufacturer’s product descriptions, generic topic information, and some evergreen content are the largest segments of this portion...
Finally, expert-level content is an evergreen asset. We call these folks "experts. These in-house experts are often untapped assets that PR, media relations, content strategists, SEOs and marketing departments should be leveraging to net...
If not, find a more current angle to tie your content to, or ensure the information you’re offering won’t become quickly outdated to make it evergreen. Is my contribution to the topic at hand timely, or is it an evergreen topic?
Those who usually link to industry news may not be the most receptive to evergreen resources. Or at least they should be. Not only do we need to think about making unique content that offers enough substance to pass through Panda filters, we need...
Until that point, I was only blogging and reporting on news, but I realized there was a whole class of evergreen content – the kind of concepts that people are always searching for. FC: I'd say we're about 90 percent industry news now with another...
SEO and SEM professionals at these organizations are constantly trying to come up with evergreen architecture and techniques to maximize their exposure as events unfold. While content is central to news publishers’ value proposition, you could say...
It's one of those seemingly evergreen questions: Why is our bounce rate so high? Isn't that bad? To quote Bill Murray from “Ghostbusters”, I'm fuzzy on this whole good/bad thing. First of all, what is a bounce?
It’s important to keep an evergreen ad in each and every ad group. After all, nearly a quarter of retail revenue for all of Q4 comes in the week beginning on Black Friday (and including Cyber Monday).
Brand / Conviction Focused: “Evergreen” content that can be repurposed. A great example of this can be seen in Jermiah Owyang’s presentation with Larry Drebes, unveiling recent research that demonstrates the desire and importance of marketers...
What impact would this have on their evergreen content? Google announced their latest big change to the search results November 3 – fresher, more recent results, which they initially said impacted 35 percent of all searches, but have since...
Remember, though, that quality, evergreen content can hold its value for years; keep the topic and immediacy of searches in mind when creating new content. A new Google algorithm update designed to pick and choose which queries demand fresher...
Therefore, “evergreen” SEO content around fantasy football should be an incredibly important part of any fantasy football marketer’s customer acquisition strategy. Suffice to say I was eagerly anticipating a resolution to the NFL lockout to ensure...
How to farm evergreen content. The data from the comScore Video Metrix service for August 2011 provided a never-before-seen comparison of viewership across hundreds of the 20,000 YouTube partners and their channels.
Still others are "evergreen" and always in stock. Unless you have a selection of products or items that are largely evergreen, don't bother with external link efforts at the deeper product level. This problem is most acute on enterprise-level...
