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Events Connected Marketing

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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch marketing responses (i.e.first touch leads), the third-highest channel following the website and email marketing.

  2. The Role of #Hashtags in Social Media and Search

    This is true with events like the #grammys, #oscars, or trade shows and conferences like SES #SES, Pubcon #Pubcon, and a multitude of others, many of which can be found under the Hashtag Category Directory for Conferences / Tradeshows and Events...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Having provided media training to prepare executives for interaction with the media and press during events, promotions, or times of crisis, the same approach translates nicely to social media. Such events impact two brands; the company and their...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on professional and personal levels. Therefore, the Internet Marketing Ninjas build expertise and...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, BuzzFeed, and NPR. Live television events are seeing some of the highest ratings in...

  6. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked If consumers embrace it, Graph Search has the potential to transform search signals and lead to the dawn of discovery marketing.

  7. The Growing Importance of International Mobile Search

    Events such as the Oscars or the Super Bowl might draw international audiences to greater or lesser degrees, but the 2012 Summer Olympics, featuring participants from more than 200 different nations, had truly global appeal.