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Events Analytics Roi

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  1. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Page views, events, goal completions, and other metrics are hit-level metrics.

  2. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time. For example, assume that the ROI of your search campaign...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. ROI can only be calculated AFTER the investment has yielded a return. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    Combing that data with analytics reports like those shared in my post on measuring content ROI should give you a clear picture on just how valuable your strategy really is! Attend their events Understand the audience: Using existing research data...

  5. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    In addition, we're often optimizing toward lowering the cost per acquisition of these events, or driving up the ROI. Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing...

  6. What Google Analytics New Social Reports Offer & What They Can’t

    When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...