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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Even for Neil Armstrong, the first man to step onto the surface of the moon, NASA did not script his famous words, or give him any direction on what to say – during arguably one of the most watched global television events in history NASA gave him...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting in publishing less popular commercials. She's just one of the best known YouTube vloggers (video bloggers), "haul girls...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If you fire up Google Analytics and check the real time reporting, you'll see a link labeled "Events" in the left-side navigation. Clicking that link enables you to see events firing in real time. Note: you can also use the Google Analytics...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    Look for any involvement in setting up or managing events. Social media takes time. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't have a team member to take...

  5. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    What people don't understand is we're suing for a specific amount of time – events that happened way before February 2011," she says. A new retrial of Sarah Jones vs. Dirty World Entertainment Recordings, LLC is of particular interest to the...