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  1. Mobile Advertising Measurement: Winning the Long Game

    That being said, there are a handful of events that are shared across most, if not all, apps that advertisers should measure. So what events should mobile marketers measure? Re-engagement is great for apps that typically result in specific in-app...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lisa Raehsler: Why did Incisive Media decide to relaunch the SES events? LC: As with all of our SES events the emphasis is on tools, tips, and tactics. LC: One of our aims with the new SES events is to provide an easily digestible content program...

  3. The Difference Between App to App and Web to App Advertising

    While you can use a few methods to attribute app installs and in-app events, the method you implement depends on a combination of three factors: This similarity leads to a very big advantage when it's time to attribute events via the Open URL with...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Looking at the actual live search results page can also provide the context of current events to help reveal the customer's true intent. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad...

  5. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    So when events happen like the death of a celebrity or the FAA allowing electronics to be on during takeoff and landing of planes they can and do act on it in minutes and can be live within a couple of hours.

  6. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    And while no longer serving as group publisher for the brands, he will still be writing as a regular contributor to ClickZ and speaking at the ClickZ Live events. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more...