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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Schema event tagging should be considered on event landing pages as well, for better information delivery to...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    If you are a brand that would look like to help share further insights with me and SEW then let's grab a coffee at the event. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook...

  3. Make the Most of Your Social Media Interactions: 9 Tips

    It’s great for topic, user, and event hashtag tracking. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews. If you work with enterprise level customers you can easily run a query...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Simply repurposing local press releases or event/sponsorship content isn't enough, although that's another current trend. If your social team doesn’t speak with your search team there is a problem. Many marketing pundits and practitioners can agree...

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    I had the chance to catch up with Raj Rao, by phone, ahead of the event to discuss the role that he sees SEO playing at 3M. We'll be joining brands such as Facebook, Quora, Marriott, American Express, Gap, Macy’s, Yelp and Skype to discuss "the CMO...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PitchEngine allows brands to easily tell a story, called a Pitch, whether it be a news release, sales announcement or event. While news consumption continues its shift to search engines and social media, content marketers using publishing and...