SEO News

Event Promotion

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Inspire Participation and Promotion Promotion Conference speakers appreciate content that highlights their participation in an event and helps them fill a room. Event organizers appreciate content that brings their event in front of a fresh audience.

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).