SEO News

Event Promotion

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Inspire Participation and Promotion Promotion Conference speakers appreciate content that highlights their participation in an event and helps them fill a room. Event organizers appreciate content that brings their event in front of a fresh audience.

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Paid Promotion Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? If you're going to spend $4 million for a 30 second ad spot, what's another $100,000 to extend that promotion beyond...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of content placed in third-party sites for event promotion to ensure SEO visibility is maximized. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  7. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Many excellent websites have died a slow death due to lack of promotion. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. This prospect creates fear for many small businesses who depend on search engine...