SEO News

Event Planning Production

  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Work after the event is just as important as the planning and production. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  3. 9 Ways to Work with Your Client's PR Agency

    Perhaps they aren't too concerned and happy to let both SEO and PR agency have sign-off on such content production. Event Schedules and Invitations Knowing about this at the outset means you can get some pre-event content up and start to establish...

  4. The Search Engine Update, Sept. 16, 2002, Number 133

    When this happens, those who query alternative production servers can see how the addition of new and updated pages can make subtle changes in the rankings. This tool lets you compare results on the main Google server and production server, useful...