SEO News

Event Planning

  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The presentations over the entire three days struck chords with attendees, with some remarking that it was a "captivating" event, and others commenting that it was "truly thought-provoking. But you haven’t seen the last of me yet and there is no...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Additionally, some Pages share the same content over and over again, such as sharing the same news story for their business or the same event information. Don't Repeatedly Share the Same Content: This can be hard for marketers or businesses trying...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Pinterest: Personal passions, key event planning, influencers. Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time consuming task.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Work after the event is just as important as the planning and production. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Auto-Event Tracking for GTM (Google Tag Manager) Those reading this will likely have no problem learning new methods to track audiences, behaviors, and conversions, and adapting planning and investment according to new insights and data.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    If you are a brand that would look like to help share further insights with me and SEW then let's grab a coffee at the event. Planning the outcome defines the output: Clearly, content has become the catalyst that has driven a dramatic rise in the...

  7. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. And if it's hard to accomplish and requires a lot of planning and synergy on your end, then you...