On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. And if it's hard to accomplish and requires a lot of planning and synergy on your end, then you...
RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during many other smaller events and topics that are relevant to their business.
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. Savvy marketers can more efficiently deliver target reach and frequency objectives when they plan holistically across channel vs...
The trick in this framework is to start by accurately framing the event you want to analyze. Event: Client changed URLs to include target keywords without following a redirect plan. You should also stick to comparing only factual events with the...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
Speaking at a press event in India as part of his ongoing tour of Asia, Schmidt assured the media that the company was not planning to merge its two major mobile efforts into a single brand. Google Executive Chairman Eric Schmidt has squashed talk...
Also, you can message anyone attending the SES New York event – so start networking now! Before the event kicks off, you can send a message to fellow attendees on Vivastream, and connect with them via Twitter or LinkedIn.
Very excited to be here for the 10th anniversary event! DF: Get started on responsive design planning as part of your next website update. We discussed the overlap between social and search, and why social drives important signals that help...
Co-create content with brands, speakers and influencers ready for distribution at the event. Create a specific piece of content, survey or report for distribution at the event. With SES New York just a few days away, these tips can help you best...
The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. This means planning television and digital together to tell stories across devices and engage viewers...
GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press...
Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...
One client decided to engage its most ardent fans when planning a large industry event. The company reached out to these key influencers, inviting them to post a “register now” button on their social profiles, blogs and websites, and offering them...
The deal should then be easy: offer it as an "exclusive" for their blog, invite them to a VIP launch event or create some other way of making them feel "special" and you are almost certain to achieve the required outcome; shares by the most...
With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and...
It’s great for topic, user, and event hashtag tracking. If you’re planning an evening out on the town you will likely have a few favorite spots in mind. You could order pizza and sit on your couch watching “Seinfeld” reruns, or work up the energy...
Also, your moderator will typically schedule a call a couple of weeks before the event to introduce the panel to each other and make sure that there’s no duplication of content across the various presentations.
And, because a Goal can be identified by URL Destination, Visit Duration, Page/Visit or Event, and assigned a Value, measuring performance of social initiatives as they relate to the specific business model and goals of the brand is available to...
In the event of a tie, the expert ranking was the deciding factor. Google Ad Planner - Media Planning Tools Media planning tools allow marketers to input specific demographics or interest-based targets and create lists of placements and publishers...
Sales work but with every man and his dog doing it you need a way of turning it into a content event. As 2013 is now just days away we’re into the critical planning period for most marketers. The times we have seen great ideas die through a simple...
