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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? Auto-Event Tracking for GTM (Google Tag Manager) Google Wants You to Understand the Full Customer Journey Attribution modeling identifies the entire customer journey, to enable informed...

  2. Understanding Your Social Customer Engagement Scenario

    To answer this question, Chess Media Group and Metz Consulting collaborated to put together four social customer engagement scenarios, based on our client experience and observations. Social customer relationship management (CRM) is all about...

  3. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Go one step beyond data puking and attempt to correlate positive brand mentions, community engagement, and total reach with revenue numbers. Example: If I worked for an agency and already offered clients a number of kickass web analytics reports...