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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. X $_____ equivalent press event cost / _____(#) average brand mentions from press event _________________________________ = $ Press...

  2. Ada Lovelace Google Doodle Celebrates First Computer Programmer

    This year, Ada Lovelace Day took place October 16 and saw over 12,000 mentions of the event on Twitter. Still, she grew to become a dedicated mathematician who foresaw the possibilities in computing; her notes on the Analytical Engine showed its...

  3. B2B Search Engine Marketing: Goals for 2011

    Explaining how search engine marketing can enhance or be a component of almost every B2B marketing initiative is critical, from leveraging PPC for driving awareness to an event to the acquisition of links in coordination with sponsorship initiatives.

  4. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    York will continue its tradition of SEM training prior to the event in 2010. For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/ Computing, Investment This year, three organizations will be offering full...

  5. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/ Group PLC, where he helped roll out the first PC-based Reuters Terminal, which became the standard computing platform for the company.

  6. SES New York Schedules First-time Affiliate Marketing Track

    For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/ Computing, Investment Week, Legal Week, Post, Risk, and Search Engine We view a day solely focused on affiliate marketing as a great opportunity to bring...

  7. David Meerman Scott, Marketing Strategist and Author, to Be Interviewed in SES Webcast on February 16

    To register for the free webcast: Go to the SES Event Registration Page For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/ Computing, Investment Week, Legal Week, Post, Risk, and Search Engine

  8. Search Engine Strategies (SES) Adds Four New Members to Advisory Board of Leading Conference and Expo Series

    For more news and event updates visit the SES blog at: http://blog.searchenginestrategies.com/ Computing, Investment Week, Legal Week, Post, Risk, and Search Engine SAP Marketing join boardChicago, IL (PRWEB) December 7, 2009 -- Search Engine...

  9. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    For more news and event updates visit the SES Blog at: http://blog.searchenginestrategies.com/? Computing, Investment Week, Legal Week, Post, Risk, and Search Engine December 11Chicago, IL (PRWEB) November 30,

  10. Google Wants Government on Its Client Roster

    Larry Page to Keynote White Spaces Advocacy Event in DC Their challenge is to convince government agencies to shift to a cloud computing method. Google has opened a new office in Reston, Virginia and staffed it with sales people tasked with getting...

  11. Q&A with Jason Calacanis, Founder & CEO, Mahalo.com

    I'm 110 percent focused on Mahalo and 20 percent focused on the TechCrunch40 event. KH: Big picture: What are the factors pushing computing into the cloud? Five years ago, Jason sold Weblogs, Inc.a network of 85 blogs, to AOL for $25 million.