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  1. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed...

  2. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search.

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    And gave the following ideas in preparation for the retail event: Create a "Cyber Monday"-type kickoff event for back-to-school shopping. School may have just got out for some, but that doesn't mean search marketers can take a break.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will also set up more specific custom event tracking. The amount of information streaming in about mobile search every day can easily...