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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday Friday 3 Thanksgiving Thursday 4 Sunday after Black Friday Sunday 5 November 15th Friday 6 Day before Thanksgiving Wednesday 7 November 8th Friday 8 12 days until Christmas Friday 9 Day...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. Ever since Google unleashed 100 percent secure search...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. This is one of the reasons ClickZ Live places such an emphasis on networking and the San...

  5. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. For example, with in-app analytics you can measure button clicks, ad clicks, levels completed...