On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. The issues that can arise from some press release networks are the mass-scale duplicate content...
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy enough for the school you’re targeting.
The event will be live-streamed in his first tweet. The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. At its core, Levitt describes the event as a chance...
In this view, brainstorming is a static event confined to the start of the process, and it represents a small portion relative to actually creating the content – both in mindshare and time allocation.
RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during many other smaller events and topics that are relevant to their business.
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
In the example above, the "Optimize" event icon was square, for the profile image on the event page. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the...
But how did searches for each team and for the event as a whole change for the duration of the March Madness season? With the competition having concluded until another year of Division 1 college basketball begins, another event yet to come will...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when...
Event: Client changed URLs to include target keywords without following a redirect plan. The trick in this framework is to start by accurately framing the event you want to analyze. While I was scrambling to finish some last-minute handover items...
Such sharing will provide instant marketing, negative or positive, for whatever establishment or event the user is at. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade?
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
Tourism Australia promotes specific stories which it sees are gaining traction on its social media sites and piggybacks on general interest stories from around the world – such as the end of the world “event” predicted by the Mayans on Dec.
The search giant announced the launch of the Google Global Human Trafficking Hotline Network at event in Washington, D.C. Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking.
Whether it's an event at your local chamber of commerce, an industry meetup or something on the national stage, commit yourself to at least one speaking opportunity between now and the end of summer. The temperatures are rising, the birds are...
What are you testing for – what's your conversion event? If landing page optimization and conversion funnel testing are not on the list of items that you're currently focusing on, then you're not getting the most out of the visitors that are coming...
Event citations (local social event, meetups, seminars/workshops) If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Google Places was recently replaced with Google...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Home is the second step, according to Facebook executives at today’s event. The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on...
It is the premiere event for them to showcase their “paid search which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. To them SES is an event which they not only exhibit with but also attend as speakers...
