And then we have the "auto awesome" feature, which we heard about yesterday at the Google I/O event. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement at play: a new look and feel for the social...
Google is working towards the search of the future with the functionality unveiled yesterday at the event. At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
Now let's walk through a step-by-step guide on the main event, GeoFlow. If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic and time-based data...
An event can be an app install, repeat app launch, level completion, in app purchase, etc. When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing...
If you search for an event in your area and you have Facebook friends who are talking about attending, you can not only find that out easily with the Social Sidebar, but you can also join in the conversation without ever leaving the search...
You should leave yourself 60-90 days to market the event before hosting it. That's how you grow an event. Free bike pickup in the event of mechanical failure Once you've established your event, it's time to come up with a date.
For example, UFC fans can see classic fights, like a full version of their first event from UFC's new Select channel. And that's why YouTube made this announcement at their Brandcast event for advertisers in New York.
Event marketing of conferences, workshops and seminars are crucial to the success of any B2B organization these days. As a B2B social media tool, Facebook does serve to deliver client services, online promotions and event announcements primarily.
As you click on a goal or event from the list, you can drill-down into specific segment of goal, to show which page converted. Or, in the case of events, you can see event actions and labels. Have you been waiting for event and goal tracking in...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. The issues that can arise from some press release networks are the mass-scale duplicate content...
Interviewing or writing a feature article on a professor often qualifies as a newsworthy event. You may need to get creative here too, in the event that a stand-alone interview isn’t link-worthy enough for the school you’re targeting.
The event will be live-streamed in his first tweet. The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. At its core, Levitt describes the event as a chance...
In this view, brainstorming is a static event confined to the start of the process, and it represents a small portion relative to actually creating the content – both in mindshare and time allocation.
RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during many other smaller events and topics that are relevant to their business.
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. The upcoming Digital Upfronts (a.k.a. NewFronts") have been dominating my conversations as of late, with a lot of it revolving...
In the example above, the "Optimize" event icon was square, for the profile image on the event page. Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the...
But how did searches for each team and for the event as a whole change for the duration of the March Madness season? With the competition having concluded until another year of Division 1 college basketball begins, another event yet to come will...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when...
Event: Client changed URLs to include target keywords without following a redirect plan. The trick in this framework is to start by accurately framing the event you want to analyze. While I was scrambling to finish some last-minute handover items...
