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Event

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  1. What is Mobile App Attribution & Why is it Important?

    An event can be an app install, repeat app launch, level completion, in app purchase, etc. When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing...

  2. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. The issues that can arise from some press release networks are the mass-scale duplicate content...

  3. March Madness = Search and AdWords Madness?

    But how did searches for each team and for the event as a whole change for the duration of the March Madness season? With the competition having concluded until another year of Division 1 college basketball begins, another event yet to come will...