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Evaluation

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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. This evaluation team goes by a hefty manual created by Google that...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    You can also download a CSV/Excel file for further evaluation. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the budget...

  3. How to Build Your First Content Marketing Strategy

    If you're creating content regularly, grab a few of your recent pieces for evaluation, then get started by asking yourself the following five questions. Hopefully the evaluation of your current content helped shed some light on how effective your...

  4. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    Despite having a comprehensive website, chock-filled with valuable information, one law firm found itself suffering from an opt-in rate for a free case evaluation of just 1.1 percent. The figure was so low that Google AdWords was an ROI-negative...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Of all campaign evaluation metrics, these have tended to be the easiest and most cost-effective to collect from a research standpoint. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?