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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Evaluate where along that continuum your current content strategy falls, and adjust. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    These questions offer a starting point to evaluate specific opportunities for thought leadership that can benefit your business and find a sustainable niche in your industry as you move forward. Depending on what moves you, this is a powerful...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The fact is: people are going to evaluate your content largely on two factors: If you aren't upping your content game in a big way this year, you're going to struggle. A lot. With big brands going all-in with content marketing, the competition has...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Besides researching keywords that you would enter on a search engine to find information, evaluate phrases that you would use to ask a friend for such information. Several Meetup Groups and marketing organizations in the Windy City plan to attend...