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  1. Cross-Device Measurement: Believe the Hype

    When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. Facebook recently commissioned a study that showed multiple devices are now an...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Evaluate how your competitors are graded for keywords you target and identify areas where you should tweak your strategy based on the opportunities how your website matches up. Evaluate how your competitors are graded for keywords that you would...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Evaluate how the site works on different platforms, the goals of different user types and whether they're being met. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    After we locate the top keywords with the highest KEI, I usually evaluate the search volume these words have to prioritize the opportunity. More than 70 percent of mobile searchers use click-to-call when getting to your website.

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Distinguish between macro and micro optimization – Correctly form a macro attribution model, then look at each tactic to create micro optimization and evaluate the impact. While attending ClickZ Live San Francisco’s session on "Optimizing Search...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. Panda isn't going away. In fact, Google continues to dial up the importance of quality...

  7. SEO Website Audits: Everything You Need to Know Part II

    Will they grab every link and evaluate it? Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that the auditor wants it to mean. This means I could be spending hours laboring over every detail...

  8. 10 Shocking Facts About Content Marketing Today

    Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day. If there was ever a question as to whether content is still king, this statistic speaks...