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European Sma Eu

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  1. SMA-NA Dissolved

    SMA-NA, like the UK (SMA -UK) and European (SMA-EU) counterparts, was founded in 2004 as an alternative to SEMPO, the Search Engine Marketing Professional Organization. Ian McAnerin, president of the Search Marketing Association of North America...

  2. More On SMA-EU and SMA-UK

    More background from us on both groups here: SMA-EU Forming For European Search Marketers. Threadwatch has comments from both Mikkel deMib Svendsen, interim head of the new SMA-EU SMA-EU is about to schedule its first meeting and promising to send...

  3. Search Online, Buy Offline: How to Tell?

    SMA-EU Forming For European Search Markete. How can you track the effectiveness of search marketing campaigns that result in offline purchases? A special report from the Search Engine Strategies conference, August 2-5, 2004, San Jose, CA.