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  1. Google News Snippets, YouTube Embedded Videos Face Legal Challenges in Germany

    The German Federal Court of Justice ruled that embedded videos don't infringe copyright under German laws, however, it could still violate European laws. If the CJEU decides that German law is not compatible with E.U.law, the Germans will have to...

  2. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  3. BlueGlass Acquires Idealizer, Secures European Hub

    Tampa-based BlueGlass has strengthened its European presence with the acquisition of Swiss digital marketing agency Idealizer. Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores across 26 countries, Debenhams expanded its global presence by launching an online store in Germany.

  5. CIVETS: New Global Marketing Opportunities in Emerging Economies

    The CIVETS countries currently have 176 million Internet users – more than any European country on its own – and that number is set to rise. You might think that all your communication and online marketing can be done in English, since English is...

  6. 5 Strategies for Managing Twitter Across Multiple Languages

    According to a recent Eurobarometer survey, 9 out of 10 European internet users prefer browsing in their own language, adding extra weight to the argument that if you want to engage readers in non-English speaking countries, then you need to speak...

  7. Top Level Trends of SEM Worldwide in 2010 and 2011

    Kristjan Mar Hauksson will speak during the Marketing to the European Union session on Day 2 of SES London. When Google entered it was said it would never understand or be able to deal with the Icelandic language, as it was too complex.