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  1. Going Global: Localize Your Message for Holiday Retail Traffic

    Optimizing content for the local language and culture will help appear higher in search engine results. One of the largest European retailers with 171 stores in the UK and Republic of Ireland with an additional 69 international franchise stores...

  2. How to Run Foreign Language PPC Campaigns

    Context and culture should be taken into consideration and the tone of language used can be very important. A recent study conducted across the European Union found that more than half of Internet users visited foreign language (usually meaning...

  3. Low Interest in Social Networks in China [Study]

    The slow growth and low popularity of social networking could be due to any variety of reasons, ranging from the censhorship challenges in Mainland China to the different culture to the slower trickle-in of what is essentially a North American...

  4. Targeting by Language or Country: What You Need to Know

    Multi-cultural by nature: Language is one of the biggest parts of a culture. And that's not talking about other languages either; not only is Brazilian Portuguese different from European Portuguese, you've got to get two hosting boxes in each...

  5. The Search Engine Report, May 2, 2001, Number 54

    Ogle Not Google's Top Scientist Wired, April 27, 2001 http://www.wired.com/news/culture/0,1284,43236,00.html Of the three [MySearch features”, that's the one that is getting the most usage," said Seth Socolow, AltaVista Europe's European marketing...