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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Yes, people buy within a few minutes of landing on Amazon, Etsy, and eBay, but you’re none of the above. My children homeschooled and I was nervous about being their math teacher, until we discovered KhanAcademy.org.

  2. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Handmade arts and crafts site Etsy is one of those early-adopter marketplaces. Etsy acknowledged the concerns of their selling community in a post on their News Blog. We know many of you have been discussing what this means, as currently Google...

  3. Facebook - A Love Story: Using Earned & Paid Media to Better Attract & Engage Customers

    Within two weeks of initially starting her business she pulled all product from eBay and Etsy and only promoted her materials, and children’s clothing on Facebook. Is it the ending where the couple falls madly in love and the story ends?

  4. Pinterest: An Introductory Guide for Marketers

    For Etsy store owners, Pinterest has proved to be a boon to their success. Etsy Image Credit: Design Style Guide The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No.social...

  5. Become Adds Color Search

    Become follows Etsy and Shopwiki in adding a search by color feature. Once consumers perform a shopping (as opposed to research) search, "a Color Search bar appears at the top right of the results page.