The Web site has its main domain, but it ranks mostly for its subdomain – us.etrade.com – which has 500,000 inbound links of their own, but just over 20,000 come from sites not associated with the domain at all, according to Yahoo Site Explorer.
The crew over at Reprise Media did their annual review of full on web initiatives - pregame work, ad message and follow up in all areas are looked at.eTrade and Cash4Gold got top marks - was not big on that one or the koala hitting Career Builder...
Much like last year, eTrade just assumed that people know it's eTrade.com, and the narrator doesn't even pause to mention that. Taco Bell gets an honorable mention because I like the way that they append the .com to the "Think Outside the Bun...
Either way, the following advertisers kept their domains small, and most of them did not have the announcer mention them: Honda, FedEx, Comcast (which should probably be driving as many links to as many pages as possible using the anchor text...
Term amazon priceline ebay etrade etoys Page Written: September 3, 1999 NOTE: Click Here for the most current Company Name Test Scoring Information Company home page was listed first or was listed within the first category presented.
Term amazon priceline ebay etrade etoys 9/99 Company Name Test: Search Engine Results Page Written: September 3, 1999 NOTE: Click Here for the most current Company Name Test Scoring Information Company home page was listed first.
