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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    I ran the keywords through Google's Traffic Estimator tool to see if the impressions, clicks and cost estimates were the same as what was provided in the Opportunities tab: clicks per week 978 – 1,190 impressions per week$2.87 - $3.57 cost per week

  2. Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

    Those of you who use Google's Keyword Tool exclusively know that you can only drop down to the country level for location info and while the Google Search Estimator lets you drill down further, unless you're looking up something very popular or...

  3. Keyword Discovery 101, Part 2

    The Google Traffic Estimator toolprovides insight into the amount of traffic and predicted CPC for a given keyword. Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list, which we began developing...

    Published
  4. Search Marketers' Wish Lists

    A more reliable and accurate Traffic Estimator Tool. I asked many of those same marketers what they would most like to see from search engines in 2008. WeI'll be sharing part 2 of these search marketing wish lists tomorrow.