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  1. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    I ran the keywords through Google's Traffic Estimator tool to see if the impressions, clicks and cost estimates were the same as what was provided in the Opportunities tab: clicks per week 978 – 1,190 impressions per week$2.87 - $3.57 cost per week

  2. Kernel quantile based estimation of expected shortfall

    By taking advantage of ES as an integral of the quantile function, a new type of ES estimator is proposed. An estimator that has an analytical form turned out to perform the best. Research Papers Keming Yu

    Published
  3. Journal of Risk Volume 12/Number 4, Summer 2010

    They exploit the representation of ES as an integral of the quantile function to develop a one-step kernel estimator. Farid AitSahlia Warrington College of Business Administration, University of Florida

    Published
  4. Keyword Discovery 101, Part 2

    The Google Traffic Estimator toolprovides insight into the amount of traffic and predicted CPC for a given keyword. Our keyword discovery quest continues, with a focus on analyzing and refining your initial keyword list, which we began developing...

    Published
  5. Search Marketers' Wish Lists

    A more reliable and accurate Traffic Estimator Tool. I asked many of those same marketers what they would most like to see from search engines in 2008. WeI'll be sharing part 2 of these search marketing wish lists tomorrow.