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  1. Dissecting Moz's 2013 Search Engine Ranking Factors

    But from what I saw, it certainly seems to be a rational approach to estimating the correlation between characteristics and effects. Imagine playing a team sport, where your team could be penalized at any time, but you and your teammates have only...

  2. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    He cited a 2012 study conducted for Yext by analysts Greg Sterling and Andrew Shotland estimating that local merchants lose $10.3 billion in sales each year due to inaccurate local listings. Yahoo has announced the release of Localworks, a product...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and...

  4. Google’s Encrypted Search Data: A Cure for Vision Loss?

    Marketers need to think more concretely about search queries as user-generated content (as we argued back in May 2010, “Estimating Word-of-Mouth Activity from Search Query Data”). It’s January, and all the industry pundits are buzzing with their...

  5. Google Pulls Fake Angry Birds, More Malicious Apps From Android Market

    The scam was highlighted by Get Safe Online and Trend Micro last month, the latter estimating that mobile malware has grown an astonishing 800 per cent in just four months. Google was forced to pull a series of malicious Android apps masquerading...