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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. As a result, Google last year launched estimated total conversions to measure conversions across multiple devices.

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    In a pre-"(not provided)" world, marketers had the luxury of having access to traffic, conversion, and revenue data by keywords. In 2014, new SEO reporting requires a shift to measuring real (not estimated) business metrics at a page level.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Estimated 100 qualified leads routed to sales teams with a typical lead-to-conversion rate of 4% at an average order value (AOV) of $2,500 = $10,000 equivalent converted lead sales value (single-purchase)

  4. The 5-Step Plan to PPC Prioritization for Maximum Profits

    First, plug in all your control metrics – i.e.impressions, clicks, conversion rate, CPCs and your average order value (AOV) or customer lifetime value (LTV) – for performance as it is now. Increase Conversion Rate (CR)

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you knew your call center had an extremely high phone conversion rate, and that for this one month they were experiencing some slow days, wouldn’t you want to test a click-to-call campaign?