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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Each of these can be separately searched using similar advanced operator techniques to get an estimate on how many pages Google has indexed as a benchmarked, then checked again after the recommendation has been implemented to see track the effect.

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Doing some simple math from these variables, gShift can estimate this site had 75 people coming from that keyword, "barrie condos. Much of this is due to the progress we've made in technology. More data means more choices and more ways to interpret...

  3. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. Shopping campaigns are a way to manage PLAs, and offer more...

  4. BrightEdge Shifts Marketers from Keyword to Page Performance

    Mattick pointed to the "triangulation" method in the interim, whereby a person can take into account the keyword's search volume, its rank in the search results and the click rate to estimate how much traffic a keyword is driving (which Mattick...