Working at Espotting, I experienced how keyword coverage and bid competition were major concerns -- and when the company lost Yahoo Europe as a distribution partner, I saw the circle slowing, coverage shrinking, and CPCs falling.
Espotting used to be a decent engine with lower volume, but decent conversion. To truly understand marketing internationally, and international search marketing in particular, you need to get out and travel.
Ask.coms removal of Jeeves seemed to hurt them, FindWhat and eSpotting merger and . Today's Top Story: WilliamFlaiz Great Expectations: How to Communicate SEO Value OUTSOURCED Even after you've won the client's business and run a successful...
Ask.coms removal of Jeeves seemed to hurt them, FindWhat and eSpotting merger and rename to Miva definitely impacted the companies, so there is data for not making the changes. Seems Microsoft is moving to finalize the renaming of Live Search to...
The company that evolved from the merger of FindWhat and ESpotting a couple of years ago expects to complete layoffs by May 2007, according to an Adotas report today. Miva announced today it has a restructuring plan that calls for a 20% reduction...
Seb Bishop, a MIVA director, the Company's chief marketing officer and a founder of Espotting, will assume the role of president and will retain his duties as chief marketing officer. Miva announced this evening that founder, Chairman and Chief...
At the moment, search listings appear to come from Miva -- the former Espotting. News from Yahoo that ITV -- on of the UK's major television channels -- will be featuring Yahoo search results, search ads and contextual ads on its site.
Miva -- the newly rebranded company encompassing FindWhat and Espotting -- has launched its own editorial or "algorithmic" results to compliment the paid listings it offers. Ironically, the AllTheWeb purchase seemed to have quashed plans Espotting...
Espotting rebrands as 'search' battle hots up. The Search Engine Marketing Kit may be just the ticket. Back in the early days of the web, simply getting online was quite a challenge for most people. Then in 1994 or so, you could buy an "internet in...
FindWhat is undergoing a name change and taking Espotting along with it. Visit our forum thread, Espotting & FindWhat to Re-Brand as Miva. Miva, formerly the name of the FindWhat-owned Miva Merchant ecommerce storefront tool, is now to serve as...
Espotting renews Lycos contracts. A special report from the Search Engine Strategies 2005 Conference, February 28 - March 3, 2005, New York, NY. On the "What is Content" panel a group of experts discussed ways to ensure that Web sites include...
Espotting denies pay-per-call link. The primary focus of the redesign is on result pages, which now present twenty "best of breed results from the top search engines," ranked by blending results from a number of search engines using Dogpile's own...
Espotting to launch pay-per-call in UK. Here's a closer look at getting the most from online book search services. A few weeks ago we blogged about Google offering a new shortcut that allows searchers to include books from the Google Print program...
Netimperative reports that pay-per-call advertising is coming soon to the United Kingdom via a planned service from Espotting. Postscript: Espotting has denied any partnership or specific timing. More from Netimperative: Espotting denies pay-per...
FindWhat/Espotting FindWhat/Espotting FindWhat/Espotting We expect to announce the winners by February 6 or earlier. Results will be posted in the Search Engine Watch Awards area of the site. THE FORM BELOW NO LONGER WORKS AND IS ONLY LEFT UP FOR...
Overture has a team of people ready to assist advertisers who are trying to break into new markets.eSpotting's European editorial team will help define your local ad strategy, conduct native language keyword research, and implement European...
To promote its new Directgov site, the UK government is now bidding on keywords with Google, Overture and Espotting. Search Engine Watch News + Search Engine Strategies Set For Stockholm, Chicago + Search Engine Watch Articles + Search Engine...
Oddly, no news is mentioned on whether the BBC also bought similar ads on Overture or Espotting. Indeed, Yahoo's currently running a major campaign in Europe on Google and Espotting to promote some of its portal features.
Espotting wins a deal to provide paid listings to the UK's ITV television network's web sites. European PPC search engine Espotting signs new distribution deals with Mamma and Euroseek. Support for third player as Yahoo drops Espotting NewMediaAge...
Those choosing the "UK" region see major European paid listing provider Espotting as a third provider. BidRank Plus is a version with support for FindWhat, Kanoodle, Espotting, Ah-ha and Sprinks. Below are articles from BEFORE SEPTEMBER 2004.
