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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Any UXer can walk through a UI and immediately identify a few superficial design errors, but a seasoned UX pro starts by asking questions about your users and their tasks to determine whyyour design will not achieve the desired results.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    You can run a crawl to find three different content trouble spots, including thin content, duplicate content, and 404 errors. Errors: Screaming Frog also generates a status code column in each crawl report where you can sort by 404 errors on your...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. In fact, of the sites studied, 72 percent of separate mobile...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For help with understanding mobile specific traffic and errors, be sure to verify your mobile subdomain or subfolder separately in Google Webmaster Tool accounts. The amount of information streaming in about mobile search every day can easily...