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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Google Webmaster Tools will also alert the webmaster to any issues such as crawl errors that may be impacting the crawlability of a site. Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. Conversion rate optimization (CRO) has quickly shifted the priorities...

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This checklist helps you make sure EVERYTHING in your paid search accounts are purposeful and correct with no errors or lingering strategies that should have been retired. Many strategies have come and gone within your PPC campaigns this year.

  5. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    Google added a structured data dashboard to Webmaster Tools last year, and now will show you any errors or problems with your structured data that Google encounters while crawling the website. Users can click on each content type to see any...

  6. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    It can be bit complicated for websites with a high number of smartphone visitors to figure out issues like 404 errors when only smartphone visitors or desktop users may be affected. They’ve made some changes to their crawl errors page to include...