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  1. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. You can report a tweet to Twitter as spam for several different...

  2. Google Search in Mainland China Now Shows Censorship Warnings

    We’ve observed that many of the terms triggering error messages are simple everyday Chinese characters, which can have different meanings in different contexts. Likewise, searching for [周] (Zhōu, another common surname that also means “week...

  3. Are You Giving Away Free SEO Advice?

    Those who are good at SEO have been involved in many projects, over a number of years, and have -- through trial and error, and reading/studying for countless hours -- gained an understanding of the elements that go into a successful SEO effort.

  4. Assembling Your Landing Page Optimization Dream Team, Part 4

    This includes background colors, fonts and font sizes, form field order and layout, text labels, and error messages. In my last three columns, I described some key roles necessary for a successful landing page optimization program: the product...

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