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  1. Operating Web Sites in Multiple Countries

    This is an extremely challenging process that's prone to error. To successfully get a multi-national Web site structure treated the way we want, we need to reduce the risk of that error. If you run into problems, try posting a question in Google's...

  2. SearchDay | Judging PPC Performance

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being...

  3. SearchDay | Common Problems with 404 Error Pages

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being...

  4. Common Problems with 404 Error Pages

    The last thing you need in the Google index is an error page. It may surprise you to learn that the way a Web site handles 404 error pages can affect search engine rankings. Although some would argue how much negative weighting is placed on sites...

  5. SEW Experts: Common Problems with 404 Error Pages

    In today's Search Marketing Crossfire column, "Common Problems with 404 Error Pages," Chris Boggs and Frank Watson outline some best practices for creating custom 404 pages. Misconfigured 404 error pages can affect your search engine rankings.

  6. When's an Outage More than Just an Outage?

    During times of either configuration problems or simply an outage, a search engine may see one of the following: DNS is unavailable, Network is not available, 500s in a large volume, and if a server is setup incorrectly, it could see redirects to...