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  1. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title). Successful digital marketing campaigns are now data-driven. The biggest problem isn't acquiring data.

  2. Bing Denies Censoring Search Results, Blames 'Glitch'

    Due to an error in our system, we triggered an incorrect results removal notification for some searches noted in the report but the results themselves are and were unaltered outside of China. Microsoft has been forced to deny that its Bing search...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    error (which means you can't divide by zero). If you ignore the error, you're missing out on valuable information. error untouched. Summarizing Data Calculated Fields If you've been using pivot tables for years, you'll still probably find a few "ah...

  4. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    Server errors: A server error is when Googlebot got an HTTP error status code when it crawled the page. Not found errors and soft 404s: A page can show a "not found" message to Googlebot, either by returning an HTTP 404 status code or when the page...

  5. Twitter Speak From @ to Z – Terms & Definitions

    Fail Whale is an error screen that will pop up for Twitter users when the social network is experiencing downtime, typically because there is an overload of people using the site. With millions of users, Twitter is a must for marketers.

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You will get a list of SEO suggestions and information about the severity of your issue, as well as a list of links associated with that particular error. In order to get the whole spectrum of insights, marketers must learn just what they can do...