Another year has come and gone. For link builders, 2012 may well be remembered as the year that link building truly changed forever. There have been hints over the years that the engines were getting wise to certain questionable linking tactics...
While most link builders complain about Penguins and Pandas, I'm happy to say there has never been a better time to be in the business of helping great content get found. Why? Because of The Big Change.
This column was supposed to appear a couple of days ago. I was late getting it completed, which is pretty ironic given the subject is attention and distraction. I know you don't get paid to read, and doing so is taking your time away from something...
Eric Ward once used the example of social media for Preparation H to illustrate the issue of fandom on Facebook. One of the most prevalent ideas floating around the internet is that if you're not in a sexy niche, no one will want to link to you.
Trust. What exactly does "trust" mean? Isn't it context specific? In the context of relationships, trust is earned via a number of ways, among them being open and honest, candid and fair, or if your standards are lower, not being an a**hole.
In the aftermath of Panda/Penguin many webmasters are struggling as they decide which linking strategies to use now. The standard answer that most search engine reps give us when we ask about obtaining links is something along the lines of “create...
Let me state right up front that this month's column is an opinion piece and I could be way off. I don't have a source at the Googleplex that meets me in underground garages like some people claim (like I'd admit it if I did).
Eric Ward offered some smart strategic advice for marketers in “Non-Google Link Strategy: An Example of Stealth Link Marketing”, showing one example of how forgetting about Google can help you actually end up ranking higher on Google:
Now that we've seen entire link building related companies vanish due to Pandas and Penguins and other search quality improvements from Google, my hunch is we will see a surge in freelance or solo link builders who decide to go it alone.
Based on the happenings over the past few weeks, and especially given that Google is sending warning messages about unnatural links to webmasters, it seems almost inevitable that the next great link building business scam will be promising to...
The most prudent linking strategist will develop several different types of strategies – some purely to appeal to the search engines, others far removed from Google but designed to appeal to a demographic that they hope will click on those links.
My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses asking for more concrete advice/examples. Sticking with my “link for people” theme, let’s look at a real life example to hopefully provide...
”Never let a search engine dictate 100 percent of your linking strategy. I made that statement in April of 2003, almost 10 years ago. It was my closing statement in an interview with Ralph Wilson of Web Marketing Today.
Eric Ward is the godfather of link building (just ask Jeff Bezos, who hired Eric to help launch Amazon). Eric Ward: BizDev link building for me means I'm pursuing relationships and proposing ideas that are not purely driven by search rank.
Link Insight is known for integrating many of Eric Ward's (a.k.a. Link Moses") research methods, though I wouldn't call it an Eric-SaaS just yet. Analyze a complex backlink profile and distinguish quality links from spammy ones?
Eric Ward, one of the leading, if not the leading link building expert, had a thought on this: of every 100 clients I work with are little guys. Eric offers a $1,000 linking strategy session, co-citation analysis, link analytics, and...
Even before that, early pioneers like Eric Ward and Jim Boykin were building links to Web sites simply for the traffic and public relations benefit. I realize this column's title is a bit dated on February 20, but it's most appropriate to describe...
One of the comments in Matt's post comes from Eric Ward, a well-known link building expert. I was a little worried that Google was moving back into the cave following the dropping of suggesting directory submissions and CEO Eric Schmidt calling the...
Eric Ward, the Link Moses behind URL Wire Utilizing social media communities to do so is a front-and-center tactic for many. Sure, we're all aware of mainstream players like Facebook, MySpace, YouTube, LinkedIn, StumbleUpon, Del.icio.us, Reddit...
Eric Ward, Link Moses; and This includes Michael Boland, who also writes for the Kelsey Group's Blogs; Eric Enge, who also writes Stone Temple's Ramblings About SEO Blog; Amanda Watlington, owner of Searching for Profit; Frank Watson, who...
