Everything Avinash Kaushik, Jim Sterne, or Eric Peterson Says is Gold Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike.
Steve Jobs was the unfortunate recipient of an expert web analytics scolding by Eric Peterson of Web Analytics Demystified, after Apple announced new restrictions on data collection related to app measurement.
Peterson Interview of Analytics Expert, Eric T. The Web Analytics Association has announced a new board of directors, and here they are: Vicky Brock, Highland Business Research, Inverness Highlands, Scotland
For another take on this, check out Eric Peterson's post on the topic. As Eric notes, one of the interesting things about this is that IndexTools is a tool that arguably has the power of the top tier tools (see my review of IndexTools here), but...
Create a Data-Driven Organization: Eric Peterson was the first person to get me focused on the notion of data-driven organizations. The analytics industry continues to grow, and more and more Webmasters and Web site owners are relying on analytics...
Ultimately, according to Eric Peterson, CEO of WebAnalyticsDemystified successful "web analytics is hard". Eric also emphasized that he also encountered users of free analytics that were making the people investment, and that it was possible to be...
Peterson recently left Visual Sciences to focus his attention on strategic consulting through his company Web Analytics Demystified. Eric T. I spoke with Eric yesterday about his new focus. Eric said that his focus on strategic consulting came...
Just this week, Eric Peterson, VP of strategic services, left the company to build a Web analytics consulting practice. WebSideStory has consolidated its product lines and rebranded as Visual Sciences, the company it merged with in February 2006.
If you are interested in more ideas, check out these great blogs / web sites from: Avinash Kaushik, Eric Peterson, Future Now (Bryan and Jeffery Eisenberg), and Jim Sterne. The key is to realize that reading the off-the-shelf reports are not going...
I recently had the pleasure of interviewing Eric Peterson of the Visual Sciences Division of WebSideStory. Eric is one of the most well known and respected names in the world of web analytics. Eric is also offering a free web analytics webinar on...
And key areas such as web analytics are given barely any attention—again, you'll want to turn to other books such as Eric Peterson's excellent Web Site Measurement Hacks, which I also reviewed for SearchDay.
A key performance indicator is a response to the overwhelming volume of data Web analytics applications produce," said Eric Peterson, Vice President of Strategic Services in the Visual Sciences division of WebSideStory.
Jupiter Research analyst Eric Peterson said that customer support has been a big challenge for Google Analytics since the stampede of new users joined back in November. The Computerworld article: Google Analytics still off limits to new users, by...
A new book from web measurement guru Eric Peterson not only explains web analytics and measurement, it also shows you how to get the most from the array of tools and services available—even create your own system, should you like.
Peterson, is a terrific introduction and overview of web measurement and analytics. Peterson O'Reilly - $24.95 ISBN 0-596-00988-7 Peterson doesn't shy away from these issues: He not only shows how to use various kinds of cookies, web bugs and other...
