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Eric Goldman

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  1. YouTube Wins Case Against Viacom

    And Matthew Belloni of Reuters News Service quotes Eric Goldman, director of the High Tech Law Institute at Santa Clara University School of Law, who argues, "A lot of content owners want service providers to do more than the law requires.

  2. Extortion SEO Sanctioned by Google

    Under the act, Goldman says, 'you can be aware of bad content, do nothing about it, and still not be liable for it,'" Eric Goldman, an assistant professor at the Santa Clara University School of Law and director of the High Tech Law Institute...

  3. Courts Need Consensus on Trademark Law and Search

    In most Circuit Courts – other than the Second Circuit courts in New York, Vermont and Connecticut – the findings have been that keyword advertising is a trademark use in commerce, as Eric Goldman, an Internet law professor at Santa Clara...

  4. Trademark Law - What Search Marketers Should Know, Part 1

    Eric Goldman, assistant professor of law and director of the High Tech Law Institute at Santa Clara University School of Law, called U.S.trademark law "a disaster" for search, and says it's unlikely to be resolved in the courts anytime soon.

  5. Search and the Law: Professor Eric Goldman

    As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits...

  6. Copyright Law: What Search Marketers Should Know (Part 2)

    Eric Goldman, assistant professor of Law at Santa Clara University, director of the High Tech Law Institute, and former legal counsel for epinions.com, gave this advice for SEMs to heed before filing a lawsuit.

  7. Don't Sue Over Keywords

    Eric Goldman, who follows search and related tech cases closely, says "it's often irrational to bring lawsuits over keywords. When it comes to trademark protection, don't sue over keywords. Not to mention the waste of time and money, too.