Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
First and foremost, I don't work for Google. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. The hardest part of these projects is always to get the client to understand...
A mere 19 days later, a very interesting excerpt from "The New Digital Age", the upcoming book authored by Google Executive Chairman Eric Schmidt, made some headlines: In "SEO Revelations for 2013", I wrote this about rel=author: "This will be the...
For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link...
The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google.
If you could do only three things for SEO, what would they be? This is a question encountered by many smaller businesses, and even somewhat larger companies, either due to not having enough people (time) and/or dollars available to invest in a big...
Bare Minimum SEO: 3 Things You Must Do by Eric Enge Achievements: 2nd Most Tweeted Article (all Categories), 3rd Most Liked Article (all Categories), #Winner Most Tweeted SEO Story. Tips on How to A/B Test Like a Badassby Eric Siu Achievements...
Do you consider yourself a white hat SEO? Or a holistic Internet marketer? Let's put you to the test with these 10 questions. There are many more you could ask, and I would love to see your thoughts in the comments, but let's see how you score with...
The classic way that people have determined link value is by using Google PageRank. It is well known that Google doesn't use PageRank as a direct determinant of link value, but it remains convenient and available as a metric, so it's only natural...
Eric Enge: The resulting page isn’t a duplicate of the first, but the information provided is the same. In general, this is true, but the statement needs some qualification. We'll begin by digging quite deeply into the reasoning behind query...
I have seen a lot of people with link problems during the course of this year. Some of these have been companies that have gone really deep with bad linking practices. Lots of article directories, lots of directories, lots of paid guest posts...
For many SEOs, classic guest posting theory focused on getting posts, with links, placed on as mamy domains as possible. This thinking was based on two major assumptions: The number of domains linking to you is more important than the number of links.
Google web spam czar Matt Cutts recently spoke with Eric Enge on duplicate content, the problem with infographics, competing against big brands, and more. When Enge asked Cutts to clarify Google’s position on the subject of big brands and whether...
Once you have identified if bad links are pointing at your site, you need to start working to address it. If you have 10,000 or more links to your site, this can seem like an insurmountable task – particularly if the people who acquired the bad...
With the advent of the Penguin algorithm on April 24, the bill finally came due for a lot of sites involved in spammy link building methods. On top of that, Google began sending unnatural links messages to web publishers via Webmaster Tools earlier...
If Penguin has caught you for having “unnatural” or spammy links, “link pruning” is one way to go, according to veteran SEO Bruce Clay, who was interviewed by Search Engine Watch contributor Eric Enge.
Perhaps you have received, or know someone who has received, this dreaded “unnatural links” message from Google: There has been a lot of speculation about the messages. Are they part of a Google plan to get publishers to reveal bad links that...
Significant effort ends up going into helping key executives of larger brands understand the role that search should play in marketing and how to budget it. Discussions generally end up focusing on how the search strategy should integrate with the...
In a 2008 interview with Eric Enge, Google Web Spam Czar Matt Cutts talked about link building – specifically, how to do it ethically and within Google’s guidelines. Much of the search marketing industry is up in arms over notifications from Google...
