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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Link to informational content if you can and then pass on that link equity more naturally internally. Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted social following, the...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Now, I'm not saying it's all about word count, since there are instances where you can deliver value in a few hundred words.

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). Guest posting on high-value, authoritative sites (not "write for us" bio link blogs) can yield a steady stream of...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    Add anchor text links on those pages back to the pages you're trying to rank higher, so you can pass pooled link equity and semantic relevance signals to them. By focusing on improving the "SEO value" of that URL/page, you can typically increase...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    TV has historically controlled the lion’s share of ad budgets, primarily because we have several decades of effectiveness research proving that the medium is very good at driving brand equity and in-market sales lift.