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Equity Theory

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  1. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    So make sure that you pass link equity onto your key target pages when you’re being more creative with your writing. So they should have been number one for all of these terms in theory. That makes sense in theory – but then you’re missing out on a...

  2. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! The theory here is that the spacing will make the url more relevant based off the keywords it contains.

  3. SearchDay | Social Media Madness -- The Final Four

    Social Media Madness – The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! The theory here is that the spacing will make the url more relevant based off the keywords it contains.

  4. Desperately Seeking Stats to Prove the Value of Branded Keywords

    If you have ANY brand equity at all and aren't doing everything you can to maintain at least a 95-percent share of voice on all of the searches done against your brands and your unique products, you are missing out on sales.