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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Every situation is unique, but I would say that if you don’t intend to update the blog AT LEAST once per week...

  2. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Once you combine all pages to a single page, 301 redirect the other URLs to that single page, in the event they've attracted links and/or accrued link equity. Like duplicate product pages, excessive paginated results rob link equity from important...

  3. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Audette had three recommendations for dealing with faceted navigation, which are a powerful and easy way for users to search for...

  4. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.

  5. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    In addition to Microsoft, Providence Equity Partners and Hellman Yahoo Mail remains popular, Yahoo Answers is a strong social platform, and the core site offerings (entertainment, news, and finance, among other elements) remain popular.

  6. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Credit (e.g.home equity line of credit” and “bad credit home buyer”); 3.2 percent, $36.06 Treatment (e.g.mesothelioma treatment options," "drug treatment centers"); 0.4 percent; $37.18 Insurance keywords are the most searched for on Google, making...

  7. Google Gives Eric Schmidt 'Unprecedented' $100 Million Equity Award

    Outgoing Chief Executive Officer Eric Schmidt will receive a $100 million equity award from Google, the company has confirmed. Google gave Equity Awards to four executives in November. Update: Schmidt must remain at Google for at least the next...