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  1. SEO Diagnostics: Urgent & Preventive Care

    This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Audette had three recommendations for dealing with faceted navigation, which are a powerful and easy way for users to search for...

  2. Marissa Mayer Brings Hope to Yahoo

    But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.

  3. Microsoft & Alibaba Seeking Partners for Yahoo Bid

    In addition to Microsoft, Providence Equity Partners and Hellman Yahoo Mail remains popular, Yahoo Answers is a strong social platform, and the core site offerings (entertainment, news, and finance, among other elements) remain popular.

  4. How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

    Credit (e.g.home equity line of credit” and “bad credit home buyer”); 3.2 percent, $36.06 Treatment (e.g.mesothelioma treatment options," "drug treatment centers"); 0.4 percent; $37.18 Insurance keywords are the most searched for on Google, making...

  5. Google Gives Eric Schmidt 'Unprecedented' $100 Million Equity Award

    Outgoing Chief Executive Officer Eric Schmidt will receive a $100 million equity award from Google, the company has confirmed. Google gave Equity Awards to four executives in November. Update: Schmidt must remain at Google for at least the next...

  6. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Continue reading adCenter Rolls Out New Custom...

  7. SearchDay | Link Marketing: What Google Can Teach You

    No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Yahoo Homepage Redesign Disses Microsoft Posted by Frank Watson Sep 18, 2008 Michael Arrington over TechCrunch has screen shots of the new...

  8. SearchDay | All That Glitters Is Not Chrome

    Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. Sep 5, 2008 Hi webmasters, Which would be the Best URL structure from below...

  9. SearchDay: Creative Messaging in a Direct Response World

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. QS and ad serving options Jun 26, 2008 I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and...

  10. SearchDay: Can Google Predict the Next President?

    BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. QS and ad serving options Jun 26, 2008 I do a lot of ad testing but generally find ads with low CTR generate higher conversion rate and...