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  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. The workshop was four hours and the presentation totaled just more than 100 slides.

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Link to informational content if you can and then pass on that link equity more naturally internally. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    If you do decide to kill a page, be sure to redirect that link equity to another, relevant page on your site. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Once you combine all pages to a single page, 301 redirect the other URLs to that single page, in the event they've attracted links and/or accrued link equity. Like duplicate product pages, excessive paginated results rob link equity from important...

  5. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. Both lovers and haters responded in droves. Today's article addresses the major questions and...