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  1. How to do Awesome SEO Keyword Research for a Standard Website

    You can use a simple equation to try and reduce our reliance on individual data points that come from the Google keyword tool; we call it “relative search volume”.relative search volume = individual keyword search volume / total search volume for...

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Tablets appear to be driving mobile spend, as RKG shows that removing them from the equation shows a decline. Since Google migrated PLAs from the Affiliate Network to AdWords in the fall of 2010, Mark Ballard, Senior Research Analyst at RKG, says...

  3. Critical Thinking for the Discerning SEO [eBook Review]

    to be most entertaining, with responses ranging from “Removing the maps from the desktop searches” (Andrea Scarpetta), to “Remove all links that aren’t in the flow of page content from the ranking equation” (Ian Lurie), to “As a searcher, I’d like...

  4. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    If you’re good enough to get four or five star average ratings, you’ll pre-emptively reinforce your image on the post-sales side of the equation. Which product categories people commonly research during the graduation gifting season and back-to...

  5. Effective Search Marketing Strategy Determines Fate of Organizations

    Learn how to discuss search marketing issues in terms of business performance and taking the technology out of the equation. I asserted, backed by extensive keyword research, my strong belief that Porters didn't go out of business due to cheap...