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  1. How to do Awesome SEO Keyword Research for a Standard Website

    You can use a simple equation to try and reduce our reliance on individual data points that come from the Google keyword tool; we call it “relative search volume”.relative search volume = individual keyword search volume / total search volume for...

  2. Critical Thinking for the Discerning SEO [eBook Review]

    to be most entertaining, with responses ranging from “Removing the maps from the desktop searches” (Andrea Scarpetta), to “Remove all links that aren’t in the flow of page content from the ranking equation” (Ian Lurie), to “As a searcher, I’d like...

  3. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    If you’re good enough to get four or five star average ratings, you’ll pre-emptively reinforce your image on the post-sales side of the equation. Which product categories people commonly research during the graduation gifting season and back-to...