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  1. Social Media Monetization in a 'Mobile First' World

    Since Instagram, Snapchat, and Vine all provide visually rich environments that reach strategic audience segments (read: young people), they offer platforms that are clearly compelling to marketers. As much as Silicon Valley's ethos is the constant...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This recommendation comes not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  4. Landing Page Optimization: How to Identify Testing Opportunities

    Not only does that make you impatient, but if devices are changing and the environments are changing then the test isn't really valid if it's stretched out over such a long period of time. This is true for all types of websites, whether you want...

  5. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    Creating outdoor environments that renew your spirit-30 yrs experience. Imagine the pitch for the TV series “Hoarding: Buried Alive”: “OK, I’ve got a surefire winner: A reality show about people with too much stuff who can’t get rid of it.

  6. CEOs Worldwide In Tune with Implications & Impact of Social Media [Study]

    Collaboration, communication and creativity were identified as the interpersonal skills most critical to employee success in complex, interconnected environments. A majority of the over 1,700 CEOs interviewed for IBM’s 2012 Global CEO Study believe...

  7. Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8

    Windows RT, along with other Windows 8 versions, will effectively have two distinct environments; one for Metro-style applications and a "classic" desktop, which is needed to support legacy applications on x86 systems.