When I saw the social tools as they began to emerge - whether it be around video.whether it be about community, ie.way back to the days of Myspace and then on into Facebook and others - as I saw that, I saw a real opportunity to engage and connect...
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
Travel Brands Walking a Social Media Tight Rope VERTICAL SEARCH As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis.
It simply doesn't work in this new social environment. When fostering community and developing your social environment, it's perfectly acceptable to designate a few key "brand evangelists" -- whether internal, external, or a combination of both.
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
