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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. Now, granted for most folks this is an oversimplification, but for the purposes of this article it allows us to identify the most important steps in...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Internet users (your customers) conduct searches in places beyond the ever-changing environment of search engines Google, Yahoo and Bing, where the brand competes for visibility. When it comes to monitoring the comprehensive social landscape, there...

  3. Microsoft and comScore Partner Up to Develop Online Branding Measurement Tool

    This new hybrid approach to digital media planning offers the granular campaign-level analysis and streamlined planning capabilities upon which brand advertisers have long relied in the traditional media environment," added Fulgoni.

  4. The Search Engine Report - Number 118

    Microsoft Consolidates Platform, Portfolio In 'Digital Advertising Solutions' - Microsoft announced the launch of "Digital Advertising Solutions," an effort to bring together, in one convenient buying environment, Microsoft's extensive portfolio...

  5. The Search Engine Update - Number 230 - October 4, 2006

    Microsoft Consolidates Platform, Portfolio In 'Digital Advertising Solutions' - Microsoft announced the launch of "Digital Advertising Solutions," an effort to bring together, in one convenient buying environment, Microsoft's extensive portfolio...

  6. Local Search Part 5: Citysearch Brings Local To Searchers & Merchants

    More important, unlike yellow pages, Citysearch has always been about putting local content into an online environment. Its ads could be plugged into any keyword-based search environment, and the company says its own feet on the ground sales force...