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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Load testing – can your desktop environment handle all the new mobile users? The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each interaction, and their smartphone is the epicenter...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    This can be a difficult process to execute effectively, especially in an enterprise environment. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This research is most likely performed on a tablet or desktop in a home environment. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or...

  5. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Carson is credited with starting the modern environmental movement, particularly the impact of pesticides on the environment. In the late 1950s, Carson began focusing on conservation and the role she believed the pesticides were causing the...

  6. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. The findings showed women in the environment studied...