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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    This research is most likely performed on a tablet or desktop in a home environment. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be crafted around each device, or...

  3. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Carson is credited with starting the modern environmental movement, particularly the impact of pesticides on the environment. In the late 1950s, Carson began focusing on conservation and the role she believed the pesticides were causing the...

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. The findings showed women in the environment studied...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the nurse environment was polluted by various electronic devices and made it nearly impossible to capture their true needs.

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.