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  1. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when designing a medical charting device for in-patient medical procedures performed by nurses, the nurse environment was polluted by various electronic devices and made it nearly impossible to capture their true needs.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Talk to them in their natural work or home environment. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Competing in Today's Search Engine Environment Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web.

  4. Social Media Monetization in a 'Mobile First' World

    This has created an environment of fast and simple content creation that is fueling the experience of these networks and driving their rapid growth. Native ads also dovetail particularly well with the mobile environment because they are typically...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a simplified and streamlined mobile environment. The adoption of Internet-enabled mobile devices, both...

  6. Pinterest Acquires VisualGraph to Boost Image Recognition

    Many speculate this move not only primes Pinterest to be a premier image search engine, but also an ideal environment for advertising. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image...

  7. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. On top of that we need to make sure we are...

  8. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work. Maximizing return on investment is the key to all marketing activity and in digital PR...