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  1. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Barone said that the barriers for entry (and having their voices be heard) are pretty much equal for men and women. On an individual level, we can address sexism by flat out rejecting it. Women want to be measured by the contributions they make...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Perry’s competition mostly sells instructional DVDs, which can be a barrier to easy entry for knitters eager to get started on projects right away. She has been able to control her spend at a modest level that’s below $100 a month.